With a name like “Archadeck” or “Archadeck of Central Iowa” its pretty apparent that we build decks in and around Des Moines, Iowa. In fact, after doing this for over 30 years nationally and 13 years locally, our name has become so synonymous with decks and deck building that many folks think Archadeck is a deck board…a decking product…much like Trex, TimberTech, Azek and other prominent decking and railing manufacturers. A common opening line of introduction I hear at home shows is “My neighbor has an Archadeck…” (and that sentence usually ends with something like “…and they really like it.”).
All that is good, but its also a double-edged sword. Many actors don’t like being stereotyped into similar roles or specific character types. But, success breeds success so its easy to get caught up in that. Even when actors do manage to avoid or break a stereotyped image, maybe one or two performances left such a lasting impact, that some movie goers (makers?) can’t see them as anything else…regardless of what “it” was. Go ahead, without looking, try to name one other movie Judy Garland was in besides the Wizard of Oz. To some extent, Archadeck battles this same issue. We started as a deck building company. We’ve become a darn good deck building company. Our name says “deck.” Therefore, we are a deck building company. Whats in a name?
Actually, quite a bit more. Archadeck is much more than a deck builder.
For one, we don’t just build. We design…and then build. And manage the whole process for you. The design aspect of our business lays the foundation for the success of our projects and the satisfaction of our clients. A fair amount of design effort – custom design, in most cases – goes into our projects; our clients know what they’re getting and how much it will cost before a single spade is turned or board is cut…or even ordered. A fair amount of our time also goes into managing and coordinating the transition from a committed design to a completed project.
For two, we don’t just design and build decks or manage just deck building projects.
And that’s where our name lets us down a bit. Over the years, we’ve published a lot of words and shown a lot of pictures
that try to convey the broader scope of what we do. Our product list gets quite lengthy these days…besides decks, we also design and build screen porches, open porches, front porches, 3-season rooms, 4-season rooms, sunrooms, pergolas, gazebos, patios, outdoor kitchens, outdoor fireplaces…and more. Yes, we – Archadeck – do all of those…and more. Yes, we – Archadeck of Central Iowa – do all of those…and more…from Ames to Indianola, from Pella to Panora, all around the Des Moines area…and beyond.
We have recently started and will continue over the coming months to take steps to more succinctly present what it is we – Archadeck – do and who we – Archadeck of Central Iowa – are. “Outdoor Living” is certainly a phrase that broadens our span and it certainly is applicable to us. But, its almost too broad…outdoor living what? And, everybody has jumped on that bandwagon. Walmart and Hy-Vee are two prime examples that come to mind; both now have “outdoor living” sections of their stores…or parking lots. But, we’re used to folks riding our coattails so we’ll take that as a compliment!
As for the “what,” try these for Archadeck’s answer to Outdoor Living: Spaces, Rooms and Accessories. Over the coming weeks and months, you’ll notice this subtle change. We’re still Archadeck, still designing and building decks, porches, multi-season rooms, pergolas, patios and more. But, its Outdoor Living by Archadeck. Its Archadeck Outdoor Living. Its our Spaces, Rooms and Accessories for Outdoor Living. Our integrated, custom designs and managed processes bring it all together for you…from the foundation to the grill…from the deck boards to the windows. To learn more about the Archadeck Difference and our role in developing your outdoor living spaces, rooms and accessories, call us at 515-266-8844 to request a complimentary on-site or in-our-showroom consultation or visit our web site at central-iowa.archadeck.com and complete the online request form.