This one is a keeper. No, I don’t mean this blog article. Nor do I mean any of the recent outdoor living projects we’ve completed here in the Des Moines area. While we’ve certainly been exceptionally busy since Fall with the mild Winter and Spring – allowing us to build some very nice deck, porch and patio projects, our clients think those are all keepers, though.
What I am referring to is the May, 2012, edition of the Des Moines Register’s Homestyle magazine that just hit the streets. It’s a keeper because from what I, as an advertiser in that publication, have been told, it’s the last Homestyle magazine we’re ever going to see. At least on paper…in its current form. Des Moines Register President and Publisher Laura Hollingsworth’s announcements of April 13th and May 6th put some background to this change…and others on the horizon.
Over the years, Homestyle has been a great resource for Archadeck of Central Iowa as a tool to promote our presence – our design and build services – in the Des Moines and Central Iowa region. Occasionally, the Register and Homestyle publishers would be kind enough to feature us in stories and articles in the magazine. Homestyle’s quality and professional production served us – and like-minded businesses – well over the years. I know this because I know it served a lot of you well, too. Countless people I’ve talked to over the 9 years I’ve been involved in this business of designing and building outdoor living spaces have mentioned seeing our ads and stories in the Homestyle magazine. Whether you were looking for an outdoor kitchen or an indoor kitchen, an outdoor living room or an indoor living room, a patio or a pad, a ceiling fan for your bedroom or for your screen porch, Homestyle was a resource Des Moines relied on for ideas and inspiration. Homestyle also provided you a way to find products and businesses to bring those ideas and inspiration to life. Often on the vivid pages of the magazine itself.
But in a bittersweet end, those pages will be no more. Its sad to see Homestyle go, yet I certainly understand. More and more of you now find us – and nearly everything else – via the internet today. And, to be honest, its more effective – cost-wise, reach-wise, message-wise – for us to be found on the internet. Video killed the radio star. And Microsoft, Google and Apple killed the print star.
Or did they? Last I checked, radio still exists….even on the internet….and as a result, in even more specialized and targeted forms, not to mention from nearly every corner of the earth. Maybe video actually created more radio stars…but diluted the term “stars?”
So, I think print is going to remain as well. But, like radio and nearly everything else, its delivery is evolving to electronic form….on the internet. And print stars will grow…and dilute. In part, thanks to bloggers like me – I hardly consider myself a “star.”
I am one of those conflicted sorts who sees himself as both a technologist (a 29-year career in that field) and a traditionalist (I’m a born-and-raised Iowan, southern at that). I often have both the Des Moines Register paper (paper!) and my iPad at the breakfast table in the morning. I like to buy hardcopy books to have on a bedside table or library shelf, but I prefer to read them on iBooks on my iPad. I actively promote wood-alternative material when it comes to decking and railing products, yet I believe nothing compares to the natural beauty of real wood (when its cleaned, sealed and nicely stained). So, maybe I’m wired to adapt to the change of not having Homestyle delivered to folks doorsteps once a month to whatever the “next step” is in the evolution of the Des Moines Register and its spin-off publications. Maybe.
I’ll miss the traditional ways and the traditional contributors and I will support these as long as they exist and work for us. So, you’ll still find our ads in the Des Moines Register and in Sherry Failor’s Welcome Home Des Moines magazine (another fine, traditional print publication). But, I’ll support the evolution, too. Technology advances demand it. And, quite frankly, so do you…we. With every smart phone, tablet computer and low-maintenance, wood-alternative deck we buy, its one more vote for…change….progress…evolution. But, its kinda like the saying about not liking to have birthdays the older you get: consider the alternative.
So, in those terms, it sounds like the Des Moines Register is about to have one of those “major” birthdays. And we’re all invited to the party. As for Archadeck of Central Iowa, professionally, and me, personally, we’ll be there because we prefer parties to the alternative. Especially, parties on the patio!
Thank you to The Des Moines Register and, specifically, the Homestyle production team for your contributions to Des Moines homeowners’ lifestyles through that forum over the years. Thanks also for your support of Archadeck and like-minded businesses that operate in that arena; we look forward to that continued support in the next evolution of the Register. Finally, thank you for the “Outdoor Oasis – Deck out your deck and take the party outside” nod. Subliminal or not, it’s a keeper.