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Des Moines Home + Garden + Archadeck | Outdoor Living = 12 Years

Twelve years ago, on a late Friday afternoon, I got off a long-awaited, return-flight home to Des Moines after a 3-week Archadeck orientation training course with our franchisor in Richmond, VA. Two hours later, I was exhibiting Archadeck of Central Iowa’s deck and porch business at my first Des Moines Home + Garden Show.   Talk about hitting the ground running!

Twelve years ago, all the exhibitors (and attendees) were crammed into Veterans Memorial Auditorium – both floors. The buzz and energy in the building was exciting – as was my experience as a first-time exhibitor.

Des Moines Hone + Garden Show

Des Moines Hone + Garden Show

Twelve years later, we are about to embark on our 12th consecutive Des Moines Home + Garden Show. The show starts at noon on Thursday, February 12th, and continues thru Sunday, February 15th at 6pm. Check the show web site for details; you’ll find us nearly where we started 12 years ago…on the lower-level of whats now a building with a name so long it would break the internet if I spelled it out here…but essentially, Vets Auditorium – or “The Barn” – as us old-time Des Moinians still call it.

A lot has changed in 12 years. Or has it? We’re still Archadeck and we’re still in the basement of Vets…and we’re just as excited. Why the excitement after all these years? We’re excited for all that has changed – and continues to change. Here’s the Top 12 exciting changes over our 12 year run at the Des Moines Home + Garden Show:

  1. Hy-Vee Hall…Iowa Events Center. The old Vets – newly repurposed and renamed a few years back – is now integrated with the new Hy-Vee Hall and Wells Fargo Arena facilities and grouped into the Iowa Events Center. None of these latter facilities existed 12 years ago. The addition of the Iowa Events Center complex is representative of the excitement and growth associated with Des Moines over the past decade. That buzz expands to the Des Moines Home + Garden Show every year and the growth and excitement of the show parallels Des Moines as a whole. The show now fills every nook and cranny of Hy-Vee Hall and the exhibition space at Vets. We’ve been in nearly all those nooks and crannies over our 12 years exhibiting there.
  2. Outdoor Living. I said on Sherry Failor’s Welcome Home Des Moines radio show last week that no one really invented “outdoor living.” But, Archadeck was in the “outdoor living” business over 30 years ago. We were always more than decks and porches and we knew that. But, Archadeck’s name – while a well identified and reputable brand – didn’t articulate that very well. What to do? About 6 years ago…Archadeck | Outdoor Living. Moving life outdoors.   In stunning style.
  3. Pressure = Excitement. 4 days before the show and we don’t know what we’re going to put together for our exhibit. How exciting is that? Pressure-filled excitement is what that is. But, always exciting to see it come together.
  4. Lower-Maintenance, Wood-Alternative Products. 12 years ago – and for the first few years – our exhibits were composed of primarily cedar (wood)…cedar deck, cedar pergola, cedar walls. This weekend (as we have for several years), we’ve incorporated 3 –generations of wood-alternative decking into our exhibit as well as stone walls. No wood. Lower maintenance. No splinters.
  5. Low-Maintenance Trex Transcends Deck with OUtdoor Kitchen - West Des Moines

    Low-Maintenance Trex Transcends Deck with Outdoor Kitchen – West Des Moines

    Year-Round Exhibit. The Home + Garden Show demonstrates how beneficial an Archadeck exhibit is to both us and our clients. So, in 2009 we developed and opened a year-round home show, in effect. Our Urbandale office space has evolved with our products and services, and is now an interactive, collaborative, design studio for our clients.

  6. Product Evolutions.  Wood-alternative decking and railing products change every year – new technologies, new aesthetics, improved performance. There are only about 3 boards we’re showing (and using) in our exhibit (in Central Iowa backyards) that existed more than 5 years ago.
  7. Technology, the Internet and Social Media. Twelve years ago I couldn’t write a blog about the Home + Garden Show. Today, I can not only do that, but I can also post photos and reports from the show on Facebook, live-tweet from the show and access our complete photo gallery on my iPad…but since that’s so small, we’ll just stream it on the 52” high-definition monitor we’ve got in our exhibit instead.
  8. Fleetwood Mac. They are opening the show this year! Next door…Wells Fargo Arena…the night before. World Turning.
  9. Casuwel by Archadeck

    Casuwel by Archadeck

    Outdoor Furniture. To truly live outdoors, you need spaces, rooms and accessories for your outdoor life. We’ve designed, incorporated and provided accessories like lighting, outdoor kitchens, bars, fireplaces, fire pits and more in our outdoor living projects for many years. Later this spring, we’re rounding that out with a new, attractive, offering of Caswel outdoor furniture, with exclusive offerings through Archadeck | Outdoor Living and our other Outdoor Living Brands, Inc. family of outdoor-oriented businesses. Look for more news on this later this spring or talk to us about it at the show.

  10. Free Admission Tickets. Free. How exciting is that? Well, not as exciting as winning the nearly $500 million Powerball prize…but your odds are better. Just be one of the first 4 people to message or post to us on our Facebook page to receive 2 complimentary admission tickets to the Des Moines Home + Garden Show. After confirmation, we’ll leave them at Will Call for you. The only requirement is that you stop by our exhibit and say “Hi!”
  11. Valentines Day. Yeah, once in a while…3 or 4 times now, I think, the show lands on Valentine’s Day. Hershey’s Chocolate Kisses at our exhibit! And that’s not yet a name for a Trex, TimberTech or Azek deck board…but I bet its been considered. It would go well with Spiced Rum and Havana Gold (actual Trex Transcends deck color names).
  12. Home + Outdoor Living. Stay tuned for news on this one. Marketplace Events, the promoter of the Des Moines Home + Garden Show has just announced plans for a new (second) show in March of 2016. To be called…The Des Moines Home + Outdoor Living Show.  See bullets 1 and 2, above. With (one of the only companies / exhibitors)  “Outdoor Living” in its name, I think I know where we’re going to be next March. But, is 13 a lucky or unlucky number for us in regards to the Des Moines Home + Garden Show? Stay tuned for more excitement.

I hope to see you at the 2015 Des Moines Home + Garden Show.

Go Outside and Play!

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Green Beer and Spiced Rum Decking Still Cool in Des Moines Outdoor Spaces

Luck of the ISU Cyclones

Luck of the ISU Cyclones

Happy St. Patrick’s Day Weekend!  With the green beer and all the Irish festivities falling on a Monday, it can only mean its going to be a party all weekend long.  Unfortunately, our weekend weather isn’t all that conducive to celebrating the luck of the Irish (and the Iowa State Cyclones – Big 12 Tournament Champs!) outdoors on your decks, patios and porches around Des Moines.   A cold nip in that wind today.  Rain and snow tomorrow.  No problem for those of you with fireplaces in your Central Iowa porches.  But even for the rest of you, with the winter we’re coming off of, I’m sure it will hardly stall the flow of green beer wherever you celebrate.   Have fun.  Be safe.  Then call us about that fireplace in your porch for next year!

Multi-Colored Trex Transcends Deck and Rail

Multi-Colored Trex Transcends Deck and Rail

St. Patrick’s Day also means that parties of all kinds will soon be moving outdoors (really, spring and summer are coming).  With that, folks will start considering improvements to their outdoor spaces in earnest.  Four years ago, I kicked that theme off here with a post about decking and railing color combinations and tied that to St. Patrick’s Day because of the green colors associated with all things Irish…shamrocks, leprechauns, four-leaf clovers and, of course, beer.  That post and a couple of follow-ups are linked below.  I really try not to recycle content here.  But in this case, you don’t seem to mind – its one of the most-read topics here…probably as much because of the reference to green beer as to Trex’s Spiced Rum decking color.  But, we like both, right?

For 2014, the updates are focused on the product consolidation and integration activities associated with Azek’s holding company purchase of TimberTech a couple of years ago.

Azek Silver Oak Decking

Azek Silver Oak Decking

As part of that effort, TimberTech’s PVC-based decking products have been re-branded as Azek XLM such that all PVC-based decking under the CPG umbrella is now branded as Azek.  With this, there are now 17 different styles/colors of Azek PVC-based decking boards now available.

TimberTech’s wood-plastic composite (Twin Finish (3 colors), ReliaBoard (2 colors)) and PVC capped-composite (Earthwood Eviolutions) products have remained as TimberTech-branded boards.  The Earthwood Evolutions product has been expanded to include a Legacy line of boards designed around a hand-scraped hardwood look; these new boards are stunning both in coloring and look.

TimberTech Earthwood Evolutions Legacy @ Archadeck Showroom

TimberTech Earthwood Evolutions Legacy @ Archadeck Showroom

We’ve had these new boards laid in our Urbandale showroom for just a couple of weeks now, but they are quickly gaining rave reviews.  Overall there are 12 different styles/colors of TimberTech’s Eathwood Evolutions line of PVC capped-composite decking.

If you’re trying to keep score at home…the Azek/TimberTech score for 2014 is:  34 different styles and colors of deck boards.  In addition, TimberTech offers 4 different rail styles in a 9-color spectrum, while Azek offers 3 styles across a similar color palette.

Now…are you ready for Trex Transcends and Belgard pavers and wall stones…and colored and stamped  concrete colors?

Belgard Wall Stone, Concrete Patio, Outdoor Kitchen,  Cedar Pergola

Belgard Wall Stone, Concrete Patio, Outdoor Kitchen, Cedar Pergola

The good news (from a simplicity perspective) is that new product and coloring offerings here are minimal – if any – compared to last year.  So, I will refer you back to last year’s posting, particularly for the Belgard and concrete information.  Last year, though, Trex started offering their Trex Pergola product in all the sold colors of Trex decking.  With that, low-maintenance pergolas no longer are confined to white or beige color options.  We’ve yet to do a colored Trex Pergola in the Des Moines area, but my counterpart at our Archadeck of Ft Wayne office did a very nice project that exemplifies the new aesthetics offered with the Trex Pergola product.

Trex Transcends Deck Railing West

Trex Transcends Deck Railing West

From other Trex perspectives, we really like – and therefore, focus on – Trex’s Transcends line of PVC capped-composite decking and railing products.  So much so that we became Central Iowa’s first TrexPro installer last year.  Trex has maintained their Transcends product and color offerings from 2013 into 2014 – 8 colors of deck boards, 7 colors of railing (and Spiced Rum is still my favorite name and color).  What excites us about Trex is their innovation around the decking and railing spectrum.  Their Elevations steel framing system is the future of deck framing and ultimate structural performance…if you consider the future now; we did two deck projects here in the Des Moines area last year using Trex’s Elevations steel framing system.

Trex Elevations Project - Des Moines

Trex Elevations Project – Des Moines

Additionally, Trex’s new offerings of spiral staircases, Trex furniture, Trex deck and landscape lighting and aluminum railing solidify their commitment to offering the best in outdoor living products.  We are proud to be associated with their products and innovations thru our TrexPro relationship and we’re excited to bring more of those into Des Moines and Central Iowa backyards.  We’ll feature more of our Des Moines-area Trex projects and our TrexPro relationship in future posts here.

Colors galore.  Options galore.  It really does take more than the luck of the Irish to put these together nicely in an outdoor living space design.  With preferred supplier relationships with TimberTech/Azek and Belgard and now our TrexPro relationship with Trex, Archadeck of Central Iowa is uniquely positioned to design and build your outdoor dream spaces.  All backed by the strongest warranty and guarantee programs through a proven 34-year franchise system.  When it makes sense for you to pursue your outdoor dreams, contact us for a complimentary design consultation.

Better Building by Design.   The Archadeck Difference.

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Get Inspired+Started+Outdoors – Des Moines Home+Garden Show

Super Bowl XLVIII

Super Bowl XLVIII – Champion – Seattle Seahawks

What do Peyton Manning and Punxsutawney Phil have in common?

On Super Bowl Sunday, they were both frightened by their shadows and retreated to their respective burrows to hunker down for another 6 weeks of winter.

OK…so that was a bit harsh on Mr. Manning. On the other hand, its been a harsh winter.  But not just here in Des Moines; winter has been a nationwide epidemic this year.  That is, if you consider 2” of snow an epidemic…Atlanta.  Geesh.  But, Atlanta, we’ll give you the benefit of the doubt…we northerners don’t expect you to be prepared.  While lack of preparation likely wasn’t Peyton Manning’s downfall, team execution was.

So, the Super Bowl is behind us.  Ground Hog Day is behind us.  But, we’re still in the middle of a harsh winter…and, thanks to Punxsutawney Phil, no end in sight.  What to do while we’re hunkering down?  Try this:

Get Inspired. Get Started. And..Get Outdoors!

Get Inspired. Get Started. And..Get Outdoors!

“Get inspired” and “get started” are tag lines for this year’s Des Moines Home+Garden Show being held this weekend at the Iowa Events Center in downtown Des Moines.  I added the “get outdoors” because…

Trex Transcends Porch - Deck - Des Moines - Urbandale - Archadeck AAActually, there is a better place, but lets don’t tell the Home+Garden folks that.  For instance, your Des Moines area backyard is a pretty good place to get inspired and started…when its warmer.  The Des Moines Home+Garden Show only runs 4 days.  But, we do outdoor living year round and our office/showroom in Urbandale facilitates our mission year round.  In fact, we’re currently renovating our office/showroom to facilitate that mission even better (stay tuned for details).  So, ultimately we’ll meet in your backyard and at our office/showroom.  But, this weekend, the best place really is the 2014 Des Moines Home+Garden Show.  We hope to see you there.

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2013 Crystal Ball for Archadeck Outdoor Living

NY Eve Ball DropHere we are, putting another year behind us and setting our sights on the next.  Goodbye Twenty-Twelve.  Hello Twenty-Thirteen.

2012 was a very good year for Archadeck of Central Iowa.  Record-setting, even.  Central Iowans are truly embracing our trusted and time-proven approach to custom designing and building outdoor living spaces, rooms and accessories.  Many backyards around Des Moines were adorned with our decks, porches, patios, pergolas, outdoor kitchens and more…even a basketball court!

Screen Porch, Patio, Outdoor Kitchen Space by Archadeck of Central Iowa

Screen Porch, Patio, Outdoor Kitchen Space by Archadeck of Central Iowa

Multi-functional, combination spaces with amenities like fireplaces, firepits and lighting are driving growth in the value and popularity of outdoor living.

Three of our 2012 projects are soon going to be seen in some fairly prominent local and national publications in the coming weeks, so keep your eyes peeled for these:

  • Do It Yourself Magazine, a Better Homes and Gardens special publication used a West Des Moines composite deck project of ours as a backdrop for a feature article coming later this Spring; stay tuned for newsstand availability information.
  • Welcome Home Des Moines, a locally-produced magazine, is featuring an Urbandale deck and patio project, complete with a firepit and outdoor kitchen, in their January/February 2013 issue; find it online, in your mailbox (if you subscribe) and in fine establishments around Des Moines in January.
  • dsm Magazine, another locally-produced magazine, asked us to participate in a “Superior Interiors” feature that will run in their  Feb/Mar/April 2013 issue.  Interiors?  Archadeck?  Aren’t we a “Superiors Exteriors” business?  Well, yes, but the Urbandale screen porch project we’re featuring there will explain it all.  Look for that in late January as well.
TimberTech Deck - Wes Des Moines (soon to be seen in DIY Magazine)

TimberTech Deck – Wes Des Moines (soon to be seen in DIY Magazine)

What else does 2013 hold in store for Archadeck of Central Iowa?  Where is that crystal ball when we need it?  One thing is certain:  It won’t get any easier.  Our clients demand more.  We demand more of ourselves.  In other words, the bar keeps getting moved higher.  But, those are challenges that inspire us.   So, we’re preparing for another exciting year and we’re looking forward to summarizing another successful and record-setting year here again next year at this time.  Ahead of that, here are some of the challenges, excitement and preparations we see in Archadeck’s 2013 crystal ball:

—–  Home Shows  —– 

We will again be displaying at the Des Moines Home & Garden Show (February 7th – 10th, 2013; Iowa Events Center/Hy-Vee Hall) and at the Home Builders Association Home & Remodeling Show (March 8 – 10, 2013; Iowa State Fairgrounds/Varied Industries Building).

Custom Outdoor Living Space Design and Plan, Archadeck of Central Iowa

Custom Outdoor Living Space Design and Plan, Archadeck of Central Iowa

But, you don’t have to wait to see us at a Home Show.  In fact, if you’ve got a pre-Summer “deadline” (maybe needing a deck or porch or patio for a graduation party or wedding?), I’d highly  (highly!) encourage you to not wait.   We have a number of 2012 clients who have already approached us about “phase 2” planning (“phasing” projects is also becoming more common; for example, doing a room/porch one year and a patio the next).  We also have a queue of several proposals from late 2012 under consideration with January decision timeframes (some with those aforementioned deadlines).

—–  Econ 101  —–

With demand and popularity come higher prices, particularly with the building materials that go into our projects.  But on top of that, re-building efforts from massive and devastating storms like Hurricane Sandy and the Joplin tornado further stress supply and demand resources.   Construction industry watchers are forecasting 3% – 8% increases in building material prices over the coming years (source:  Ken Simonson, Chief Economist AGC of America, 9/21/12) .   The last few years have made providers lean, so absorbing these costs will be difficult for us.   Which I know makes purchasing decisions more difficult for you.  But it doesn’t have to be all bad news.  Done right – better building by design – does add value.  And again, if you can catch us early you might beat some of these price increases.

—–  Products, Supply Chain and Relationships  —–

Because of our national presence and our outdoor living industry leadership position, Archadeck has forged various forms of preferred supplier relationships with major manufacturers in the outdoor living arena, including:

There were some interesting partnerships and acquisitions within those suppliers last year and we’re looking forward to some exciting enhancements in their product lines as a result.

Azek acquired the TimberTech business last year.  What that means going forward is yet to be totally realized; for the time being the brands and products are being maintained independently.  I would anticipate some very positive outcomes from this in regards to new and improved product offerings in the near future.

From TimberTech Direct, Radiance Rail with Feeney's Cable Rail, new in 2013.

From TimberTech Direct, Radiance Rail with Feeney’s Cable Rail, new in 2013.

One precursor to what may be ahead with the Azek/TimberTech deal may be seen in the partnership TimberTech and Feeney Architectural Products developed to integrate Feeney’s Cable Rail system into TimberTech’s new Radiance Rail systems.

Locally, I am also working to forge a stronger relationship with Trex.

Trex Transcends Front Porch, West Des Moines

Trex Transcends Front Porch, West Des Moines

We’ve become a big fan of Trex’s Transcends decking and railing products.  In fact, we just finished a Trex Transcends front porch project in West Des Moines a couple of weeks ago.  Trex’s RainEscape product is becoming our under-decking drainage system of choice as well.  Several recent Des Moines-area Trex deck projects are lined up for review and I have paperwork completed and ready to be submitted…for what will soon make us the first TrexPro contractor in the Des Moines area.  We are excited to attain this level of local support with Trex, the number one decking/railing manufacturer in the country.   Stay tuned for more details on this relationship.

Vendors working together make it better for all of us downstream.  And with the relationships Archadeck has forged with these major suppliers, it makes it even better when you work with Archadeck.  The direct support we get from these relationships helps all of us, both before and after an outdoor living space project is designed, sold and constructed.

—-  Re-Energize  —–

The annual Archadeck workshop, held in conjunction with the other brands in our Outdoor Living Brands, Inc. family will be coming up in late January.   It’s a nice time to re-connect and network with our colleagues around the country and learn from those shared experiences.  In addition, we’ll be introduced to new business strategies from our franchise advisory groups.  I always come away from these meetings re-energized for a new season and am looking forward to this again.

—–  Pictures Are Worth A Thousand Words  —–

A few blog posts back, I mentioned plans to expand our offerings of project pictures beyond what we have on our web site and Facebook photo galleries to include Pinterest and Photosynth.  Those plans are…aside from adding some pins to my personal Pinterest site and adding a couple of panoramic “synths” to our Photosynth site…still in the planning phase.  But, I am committed to integrating these further into our web presence over the coming weeks.  So, look for announcements on these in the near future.

Slide09XOur online themes (across our web site, Facebook page, etc.) for the past few weeks has been a seasonal wish for “Merry Outdoor Living in the Happy New Year!”  Beyond that, thank you for your readership here and your support of Archadeck of Central Iowa.   And, if you need to improve your merry-making capabilities in your Central Iowa outdoor living space in 2013 – or beyond, we look forward to hearing from you soon.  Feel free to download our complimentary Design Guide, contact us via our web site and/or give us a call.

Best wishes for a Happy and Prosperous 2013!

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